--- title: Complying with EU Product Identification (PID) Requirements description: Learn how to comply with EU Product Identification (PID) requirements using eHub's updated inventory fields, B2B shipment toggle, and automations. --- [Skip to content](https://knowledge.ehub.com/complying-with-eu-product-identification-pid-requirements#main-content) English Show submenu for translations ![eHub-Logo-FullColor-May-15-2024-07-27-43-6708-PM.png\]](https://knowledge.ehub.com/hs-fs/hubfs/eHub-Logo-FullColor-May-15-2024-07-27-43-6708-PM.png?height=40&name=eHub-Logo-FullColor-May-15-2024-07-27-43-6708-PM.png) - [Default HubSpot Blog](https://essentialhub-6313960.hs-sites.com/) Open main navigation Close main navigation - [Default HubSpot Blog](https://essentialhub-6313960.hs-sites.com/) - English Show submenu for translations - Go to ehub.com Go to ehub.com Welcome to eHub Support! How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://knowledge.ehub.com/?hsLang=en) 2. [Ship](https://knowledge.ehub.com/ship?hsLang=en) 3. [Shipping & Fulfillment](https://knowledge.ehub.com/ship?hsLang=en#shipping-fulfillment) # Complying with EU Product Identification (PID) Requirements Recent updates to European Union customs regulations require shipments to include specific Product Identification (PID) numbers at the line-item level to successfully clear customs and avoid border delays. These requirements specifically target Business-to-Consumer (B2C) distance sales. To help you seamlessly comply, eHub has updated the Inventory UI to capture these codes and introduced a new B2B toggle to ensure your commercial shipments aren't subjected to unnecessary B2C validations. ### **The Three Required PID Types** For B2C shipments to the EU, your product catalog must include up to three distinct identifiers for each item in the order: - **Merchant PID (M-PID):** Your internal identifier for the product, which is typically your existing **SKU**. - **Non-Standardised Manufacturer PID (NS-PID):** A new field in eHub for the model, part, or style number assigned by the original manufacturer or supplier. - **Standardized Manufacturer PID (S-PID):** A globally recognized barcode, such as a GTIN, UPC, EAN, or ISBN. This is captured in your existing **Barcode** field. (only required if the product has this type of barcode) *Note: You only need to configure these once per product. When generating a label, eHub automatically includes these stored PID values in the customs declaration payload sent to the carrier API for EU-bound shipments. If you are shipping domestically or to a non-EU country, the system safely omits these fields to prevent API errors.* ### **Managing PIDs in Your Inventory** To update your products with the required customs data: 1. Navigate to your **Inventory** page and select a product to edit. 2. Ensure your existing **SKU** (Merchant PID) and **Barcode** (Standardized Manufacturer PID) fields are accurate. If the system detects a standardized Manufacturer type barcode it will be labeled as such (GTIN, UPC, EAN or ISBN) 3. Locate the new **Non-Standardised Manufacturer PID** field and enter the factory or supplier model number. 4. Click **Save**. If an EU-bound B2C shipment is missing a mandatory PID required by your specific carrier, eHub will catch the carrier API rejection and display a missing customs data error so you can correct the product details before printing the label. ### **Using the B2B Shipment Toggle** Because the EU's PID regulations strictly apply to B2C shipments, applying these rules to wholesale or business-to-business (B2B) orders can cause unnecessary clearance issues. Previously, shipments created manually in the UI defaulted to B2C. To give you full control, we have added a dedicated B2B toggle to the shipping interface. 1. Open the **Order Details** (or ShipKey UI) for your international shipment. 2. Locate the customs configuration section. 3. Toggle the **B2B Shipment** setting to the ON position. 4. Proceed with label generation. By explicitly marking the shipment as B2B, the system bypasses the B2C-specific PID enforcement, ensuring your commercial shipments process smoothly without triggering missing-PID errors. ### **Using the B2B Shipment Toggle Through Automations** You can also use Automations to add the B2B Shipment toggle to an order. 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